New Consumer Goods market report from Euromonitor International: "Womenswear in Mexico"

Boston, MA -- (SBWire) -- 08/15/2014 --During 2013 womenswear observed the entrance of new competitors which included the arrival of big multinational companies. One such example is American Eagle Outfitters, which decided to open three flagship stores in Mexico after noting that two of its best sales outlets in the US had been frequently visited by Mexican consumers. Aeropostale arrived with an exclusive partnership with Liverpool offering casual clothes for young women; those can be used for work or daily activities. Victoria's Secret arrived in Playa del Carmen to bring its exclusive lingerie and beauty products. Other new entrants since 2012 include H&M, Forever 21, Express, Suite Blanco and The Gap.

Competitive Landscape:

Whilst it faced increased competition from the arrival of many other international brands to Mexico, the GBO Inditex, Industria de Diseno Textil remained the leading company in womenswear during 2013, accounting for a 12% retail value share. It was followed by GBO's C&A Mode and Levi Strauss & Co with 4% value shares each. Inditex continued with its expansion plans with the most recent brand that arrived to Mexican market, Stradivarius, and continues to see success with all of its brands such as Zara, Bershka, Pull & Bear, Massimo Dutti and Uterque.

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Industry Prospects:

Over the forecast period sales of womenswear are expected to observe dynamic growth, reaching a value of Mx$95.4 billion (at constant 2013 prices) by 2018. Estimated CAGRs for the forecast period are 4% and 3% for volume and value, respectively. The expected positive performance is likely to be driven by the arrival of strong multinational companies such as American Eagle Outfitters, Aeropostale, Stradivarius, H&M, Express and Forever 21, amongst others as well as expansion of established companies such as Inditex. These companies offer a more dynamic portfolio of products at affordable prices and the increase of working moms and young women is also likely to boost demand over the forecast period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Mexico market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Womenswear in Mexico?
- What are the major brands in Mexico?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Women's Outerwear, Women's Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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