Recently published research from Euromonitor International, "Concentrates in Brazil", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 08/15/2014 --Concentrates continued losing volume sales to more convenient beverages, in part related to the migration from concentrated fruit juice versions to RTD juices and in part due to increases in prices as a consequence of rising raw materials costs. In 2013 volume sales declined by 6%.

Competitive Landscape:

The two top companies - Mondelez Brasil and Empresa Brasileira de Bebidas e Alimentos - accounted for 43% share in off-trade value sales in 2013, mostly due to their leading positions in powder and liquid concentrates, respectively. In the year Mondelez (previously Kraft Foods Brasil) saw the biggest increase in value share due to the strong performance of the Tang brand, which frequently receives high resources for promotion in advertising campaigns.

Industry Prospects:

Ready-to-drink beverages are gaining preference amongst Brazilians, which will be reflected in poor performance of liquid concentrates during the 2013-2018 forecast period. On the other hand, powder concentrates is expected to register total volume growth of 10% between 2013 and 2018. Focusing mainly on C and D economic strata consumers, such products are perceived as more natural than carbonates, so they will keep reasonable volume growth.

View Full Report Details and Table of Contents

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Concentrates in Brazil?
- What are the major brands in Brazil?
- Who are the key consumers of concentrates in Brazil?
- How do premium vs. standard vs. economy brands compete for sales and market share?
- How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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