Recently published research from Euromonitor International, "RTD Tea in Morocco", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 08/15/2014 --RTD tea witnessed a positive performance in Morocco over the review period; however, demand for these products is still emerging, and they are limited to being sold in hypermarkets in some cities. Many consumers consider RTD tea as redundant, or find that making their own tea at home is a more affordable option. Nonetheless, manufacturers continue to fight for share through new product developments, mainly by offering new flavours.

Competitive Landscape:

The leader in RTD tea in volume terms in 2013 was Unilever Maghreb, with a 66% share. The company owes its success to the popularity of the Lipton brand, which is offered in several different flavours. Second position was held by Geprocor with its brand Look Iced Tea, with a 21% share of volume sales.

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Industry Prospects:

RTD tea is likely to see the development of healthy and natural drinks based on green tea or white tea, which will attract health-conscious consumers. Manufacturers will emphasise the antioxidant, rehydration and diuretic properties of tea, especially green tea.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of RTD Tea in Morocco?
- What are the major brands in Morocco?
- What flavors of RTD Tea, like green tea, are the most popular in Morocco?
- Who is the consumer profile of RTD tea drinkers in Morocco?
- What are the key on-trade market trends for RTD Tea sales and how these are changing?
- What is the key on-trade distribution channel for Morocco?
- Are fountain sales available for RTD Tea in Morocco?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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