Fast Market Research recommends "Concentrates in Morocco" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 08/18/2014 --The major growth driver in concentrates is the fact that concentrates are traditionally consumed during the month of Ramadan and in the summer, as they are considered to be a fundamental element of breaking the fast and quenching the thirst in the summer. Therefore, a large proportion of sales happen in the space of one month, and companies intensify their advertisements and promotions in larger retail outlets during this period to gain more share. These drinks have also been performing well due to the high growth in the population of children; in fact children are the major consumers of concentrates.

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Competitive Landscape

The leading company in concentrates in 2013 was Bourchanin & Cie, with an off-trade volume share of 62%. The company's key brand is Sirop Sport within liquid concentrates, covering the market with a wide range of flavours and reduced sugar variants.

Industry Prospects

Concentrates is expected to develop over the forecast period, further benefiting from the growing demand amongst price-sensitive middle- and low-income consumers in particular, who commonly consume concentrates as a more affordable alternative to juice and other packaged drinks. New product developments based on natural ingredients and offering added-value are highly likely.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Concentrates in Morocco?
- What are the major brands in Morocco?
- Who are the key consumers of concentrates in Morocco?
- How do premium vs. standard vs. economy brands compete for sales and market share?
- How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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