Fast Market Research recommends "Childrenswear in Mexico" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 08/18/2014 --Childrenswear is still an underdeveloped category in Mexico and there is a strong opportunity for top brands to position themselves in children's and parents' minds by offering more options for babies and children. Brands that specialise in clothes for young consumers such as H&M, Zara, Gap, Milano, amongst others can take advantage of their popularity amongst young people to create collections for children in order to be the chosen brand for the present consumers' children in the future.

Competitive Landscape:

In 2013 Kaltex Comercial (actual owner of Grupo Milano) was the leading company, representing 8% of the total sales value. It was followed by Baby Creysi with a 7% share. Milano offers low-priced apparel and it is well positioned amongst middle-low- and low-income consumers. Baby Creysi has a longstanding presence on the market and it is especially popular in the category of baby and toddler wear. The company also has a joint venture with Levi's baby and these products are promoted in Baby Creysi's boutiques.

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Industry Prospects:

The forecast period is expected to see more market activities amongst childrenswear companies. The National Textile Industry Chamber (CANAIVE), after an extended review of this category in the Mexican market has created strategies to give credit to Mexican designers and small apparel domestic companies in order to help them to increase their presence and also negotiated with department stores chains to promote domestic brands as equal as international brands.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Mexico market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Childrenswear in Mexico?
- What are the major brands in Mexico?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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