Fast Market Research recommends "Laundry Care in Vietnam" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 08/19/2014 --In 2012-2013, laundry care experienced an exciting year with new product development and improvements in marketing activities from both local and foreign manufacturers. Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd invested enormous budgets in marketing activities to strengthen their status in the category. The race started when Procter & Gamble introduced its new brand of Ariel detergent for both hand and machine washing. The product has received an enormous welcome from Vietnamese consumers thanks to the marketing campaign named 'Power in one step'. Not to be outdone, Unilever responded by organising a campaign named 'Omo Matic solution', which received much support and trust from consumers as well.

Competitive Landscape

Unilever continued to lead laundry care with a retail value share of 70% in 2013. Some of the company's brands such as Omo, Comfort, Viso and Surf have become very-well-known products to Vietnamese consumers. Besides this, Unilever is among the oldest and most successful international companies in the country thanks to its thorough understanding of consumer needs, supported by effective marketing activities. Even though Unilever did not have any new products like Ariel detergent by Procter & Gamble in 2013, the company still kept focusing on improving its trade marketing. In 2013, the giant corporation organised 'Omo Matic Solution', a venture costing nearly VND15 billion, which involved cooperation with seven washing machine manufacturers, Sanyo, Panasonic, Toshiba, LG, Electrolux, Maytag and Bosch. This programme providing free consultations about how to improve washing experiences via Unilever's website and hotline and even by coming to consumers' houses.

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Industry Prospects

Over the forecast period, laundry care in Vietnam is expected to witness hard competition among manufacturers, not only in developing new products but also in marketing activities. It is expected to experience a decelerating trend with a CAGR of 8% in constant value terms, which is slightly lower than that of the review period. Manufacturers will need to get more attention from consumers by introducing new products with some new functions through good marketing activities or discount events, so people will know about them and want to try them.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Laundry Care in Vietnam?
- What are the major brands in Vietnam?
- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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