New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 08/20/2014 --Baby and child-specific products recorded current retail value growth of 2% in 2013, with sales reaching EUR16 million. The value growth across the category apart from baby wipes was faster than volume growth as the demand for specific products increased. There was a tendency to buy products from brands that were present in several areas in addition to personal care including nappies, baby bottles and dummies as well as baby tableware.

Competitive Landscape

Janssen-Cilag continued to lead sales in 2013 with value share of 39%. The company markets the well-known Natusan brand portfolio, which includes both baby as well as child-specific products. Moreover, the company also markets more age-specific products such as its Natusan First Touch Sensitive selection, which is meant for new-born babies. As a result, due to its excellent selection of products, advertising, wide distribution and eye-level shelf-positioning, the company secured its leading position in Finnish baby and child-specific products. Kesko ranked second in 2013, with its private label brand Pirkka recording a retail value share of 16%. The company's product selection includes brands without preservatives, colourants or fragrances.

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Industry Prospects

Retail value sales are projected to increase moderately by a CAGR of 1% at constant 2013 prices over the forecast period, with sales stagnating at EUR16 million by 2018. Although baby and child-specific products has a limited number of brands available, any new mass manufacturers are not expected to actively engage in the category. It will instead be the existing brands and private label that will add specific products to their existing lines.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby Care in Finland?
What are the major brands in Finland?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Reasons to Get this Report

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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