Fast Market Research recommends "Cat Food in Israel" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 08/22/2014 --Consumers began to realise that as pet food becomes healthier, so does the life expectancy of the pet. In 2013, the health revolution spread towards pets, and promotions were observed for healthy, organic, and even vegetarian food for cats and other pets. As customers slowly began to regard their pets as not just a part of their household, but a part of their family, they began to treat them as such. This progressed from 2012 and will likely continue to flourish in 2014.

Competitive Landscape

Bio Pet continued to lead the cat food category with a 28% value share in 2013. Bio Pet brought a wide variety of brands and products to the cat food category. In 2013, the company ran into some difficulties when its La Cat brand was found to have some defects in its 400 gram cans. This however did not stop the success of Bio Pet.

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Industry Prospects

Cat food is expected to post a 2% value CAGR at constant 2014 prices over the forecast period, to reach ILS217 million by 2019. Dramatic growth is not anticipated as the cat population is also not expected to increase significantly, although this does not mean that companies will be worried about cat food sales. The country has a large population of street cats and many Israelis without cats buy economy cat food in order to feed these animals.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in Israel?
- What are the major brands in Israel?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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