Recently published research from Euromonitor International, "Wound Care in Saudi Arabia", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 08/25/2014 --The overall performance of wound care in Saudi Arabia in 2013 was driven by rising concerns such as germs, bacteria, hygiene and preventing infections. In addition, rising disposable incomes in 2013 enabled consumers to invest in wound care products. This was particularly noticeable amongst low-income consumers and was due to the presence of the minimum wage. As a result, wound care was able to achieve a good performance in 2013, seeing strong value growth.

Competitive Landscape:

The competitive landscape is rather consolidated within wound care. Key international players lead the category at the expense of domestic players. Johnson & Johnson ranked first with a value share of 41% in 2013. It enjoys strong brand loyalty and recognition thanks to its good value for money products. Johnson & Johnson thus increased its overall value share in 2013, thanks to its leadership within sticking plasters/adhesive bandages with a 65% value share, ranked in first position.

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Industry Prospects:

Overall wound care is expected to achieve a good performance over the forecast period. Consumers are expected to show greater interest in hygiene and health awareness in terms of germs and bacteria. In addition, the expected rise in disposable incomes should drive value sales in wound care, as consumers are expected to move to ready-to-use wound care products instead of home-made alternatives. As a result, wound care is expected to see a value CAGR of 6% at constant 2013 prices over the forecast period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Saudi Arabia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wound Treatments in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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