New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 08/26/2014 --Hair care in Canada is a highly developed and saturated environment, with a wide range of products and brands available in all price segments. While new product development adds dynamism to hair care, it does not ensure long-term growth due to me-too product launches and quick saturation. In the conditions of slow population growth and ageing tendencies (hence, hair care issues associated with ageing such as balding and thinner hair), growth remains modest. Further adding to manufacturers' troubles is consumers' perception of hair care as a staple, especially in products like shampoo.

Competitive Landscape:

L'Oreal Canada continued to lead hair care with 31% value share in 2013, followed by Procter & Gamble with 27% value share, Alberto-Culver Canada (8%) and Unilever Canada (3%). The competitive landscape in hair care in Canada is relatively concentrated with the top two players accounting for over one half of retail value sales in 2013.

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Industry Prospects:

Hair care is expected to post a 1% value CAGR at constant 2013 prices over the forecast period to reach C$1.7 billion in 2018. Retail volume sales are projected to show weakness as the overall category will continue to face challenges such as saturation and an ageing demographic (more balding men as well as more women with thinner hair and less frequent use of products like shampoos).

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Canada market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Hair Care in Canada?
- What are the major brands in Canada?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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