Fast Market Research recommends "Oral Care in Serbia" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 08/29/2014 --The economy is slowly recovering in Serbia and so is the oral care category. This category is well established when talked about in its classic form. Electric innovations are a different story, but all together we can talk about the recovery of a category rather than growth. Furthermore, the awareness of the consumers is changing with internet penetration and campaigns ads about the importance of oral care.

Competitive Landscape

Colgate-Palmolive Co led oral care in Serbia in 2013 with a 33% value share. This company offers two very popular brands that have different target audiences. While Kolynos has a longer presence in Serbia and is popular among middle-aged and older Serbian consumers, the other brand Colgate is popular among younger consumers who demand a modern brand that is in line with the latest trends.

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Industry Prospects

Serbian oral care is expected to see a CAGR of 4% in the forecast period. This is a substantial improvement compared with the review period. In the review period, the category declined by CAGR of -2%. As the economy starts to recover, healthy growth in the forecast period can be expected.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Serbia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Serbia?
- What are the major brands in Serbia?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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