New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 09/02/2014 --Bleach is a highly unbranded and fragmented category in India. Although such products are used for cleaning ceramic and floor surfaces in rural areas and in pockets of urban India, they are largely unbranded. The rising popularity of individual surface care products further curbed any growth potential of branded bleach goods over the review period.

Competitive Landscape:

Bleach has become obsolete in Indian home care due to the introduction of powder detergents, such as Surf Excel and Ariel, which are claimed to remove all kinds of stains and can be used in the daily washing process to maintain the whiteness and shine of clothes. Bleach is mainly used in hotels, restaurants and traditional laundries where bleach works out as more economical than detergent.

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Industry Prospects:

As surface care and toilet care continue to record significant growth at constant 2013 prices over the forecast period, bleach is not expected to show any appreciable presence within the same timeframe. As such, an urban-targeted mass media campaign by major players is essential to generate any substantial interest in the category.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in India market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bleach in India?
- What are the major brands in India?
- How did bleach sales perform during the economic downturn?
- What are the major applications of bleach in India?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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