New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 09/02/2014 --The leading manufacturers, Reckitt Benckiser (India) and Hindustan Unilever, increased their rural penetration and created awareness among consumers in smaller cities and rural areas in India, which drove sales of toilet care products in 2013. Furthermore, consumers slowly shifted from traditional phenyls to branded toilet care products in 2013.

Competitive Landscape:

Reckitt Benckiser (India), with its brand Harpic, continued to dominate toilet care and held a value share of 69% in 2013. In addition to its long-established presence and strong brand image that the company has built over the years, the player continued to push its brand Harpic through the advertising campaign "Harpic Challenge" to promote its products door-to-door. The Harpic Challenge campaign was a big success and supported Reckitt Benckiser (India)'s domination of toilet care in India.

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Industry Prospects:

Sales of toilet care are predicted to grow at a CAGR of 6% at constant 2013 prices over the forecast period. The increasing use of toilets in rural India will fuel growth of toilet care during this period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in India market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Toilet Care in India?
- What are the major brands in India?
- What are the future prospects for the toilet care products?
- What are the key new product launches in the toilet care products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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