New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 09/02/2014 --Surface care recorded 17% current value growth in 2013, with sales reaching PKR4.5 billion. Surface care sales are dependent upon upper- and middle-class consumers, especially those living in urban areas, as they have higher disposable incomes, and also tiled surfaces in the house that particularly require surface cleaners.

Competitive Landscape:

The leading player within surface care in 2013 was SC Johnson & Son with a 21% value share, which was due to its brand Finis. In second place was Tyfonisation Bureau with its brand Tyfon and a 14% value share. The long-standing presence of SC Johnson & Son and Tyfonisation Bureau are the key reasons for their strong positions.

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Industry Prospects:

Over the forecast period, sales of surface care are expected to grow at a CAGR of 5% at constant 2013 prices, reaching PKR5.8 billion in 2018.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Pakistan market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Surface Care in Pakistan?
- What are the major brands in Pakistan?
- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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