Recently published research from Euromonitor International, "Away-From-Home Tissue and Hygiene in Germany", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 09/10/2014 --The German AFH tissue and hygiene channel benefited from two continuing major trends in 2013 - a rapidly ageing population, which drove sales of AFH incontinence, especially in German healthcare facilities, and a fairly optimistic general public, which supported growth in AFH tissue through visits to restaurants, bars and hotels.

Competitive Landscape:

Thanks to the success of strong brands such as Tena in AFH incontinence and Tork in AFH tissue, SCA Hygiene remained one of the main players in AFH tissue and hygiene in Germany in 2013, even slightly improving its leading position. The company's strong position can be attributed to its good reputation, leading position in retail tissue, as well as significant penetration of the professional market with a wide product portfolio as well as the offering of several additional services and devices customised to clients' needs.

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Industry Prospects:

AFH tissue and hygiene is still poised to keep growing in constant value sales over the forecast period. The main growth drivers will likely continue to be an increase in the number of people suffering from incontinence, as well as a growing understanding of the condition and proper ways of dealing with it, especially in healthcare facilities, and rising sales of AFH napkins as a result of the many major sports events that are scheduled to take place over the forecast period, driving more people into restaurants, bars and public viewing areas.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Germany market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Away-From-Home Tissue and Hygiene in Germany?
- What are the major brands in Germany?
- What are the most important channels for away-from-home sales?
- What are the different applications for away-from-home wipers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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