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Albany, NY -- (SBWire) -- 09/02/2014 --Busier lifestyle in urban has fuelled demand for prepared meals which are known for convenience. In general, higher tier cities/incomes/education consumers show higher demand in prepared meals. Segment consumption shows more distinctive differences.

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The core consumers for Chinese style prepared meals which include frozen/chilled dumplings/wontons, frozen/chilled buns and ready-made congee are families with children, whereas ready meals/noodles/rice including chilled/frozen/ room temperature that only requires heating are more appealing to younger singles. Western style prepared meals see increase uptake with higher incomes. There is also an increasing trend of purchasing via online.

Table of Content

Introduction

Definition
Methodology
Abbreviations

Executive Summary

The market
Figure 1: Volume sales of prepared meals in China, 2009-19
Figure 2: Value sales of prepared meals in China, 2009-19
Companies and brands
Figure 3: Market share of top companies in prepared meals, by value % share, 2013
Figure 4: Market share of top companies in prepared meals, by volume % share, 2013
The consumer
Popularity of different prepared meals
Figure 5: Frequency of eating prepared meals, May 2014
Reasons for choosing prepared meals
Figure 6: Reasons for eating prepared meals, May 2014
Reasons for rarely or not eating
Figure 7: Reasons for rarely or not eating prepared meals, May 2014
Purchase locations
Figure 8: Locations of purchasing prepared meals, May 2014
Key purchasing factors
Figure 9: Three top factors to purchase prepared meals, May 2014
Attitudes towards prepared meals
Figure 10: Agreement with prepared meals statements, May 2014
Key issues
What can brands do to build consumption confidence?
How can brands use transparent packaging to uplift fresh and healthier image?
What more to venture into “convenient” aspects?
Can multipacks appeal better to both families and singles?
Can steam cooking be the answer to nutritious prepared meals?
What we think

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Issues and Insights

What can brands do to build consumption confidence?
The facts
The implications
How can brands use transparent packaging to uplift fresh and healthier image?
The facts
The implications
Figure 11: Transparent packaging in China, 2013-14
Figure 12: Transparent packaging reassures food freshness and quality, UK and South Africa, 2013-14
What more to venture into “convenient” aspects?
The facts
The implications
Figure 13: Flexible stand-up pouch for shelf stable prepared meals, Spain and US, 2012-13
Figure 14: Dual compartment and portable tub for on-the-go convenience, Germany and France, 2013-14
“Whistling” technology ease preparation
Can multipacks appeal better to both families and singles?
The facts
The implications
Can steam cooking be the answer to nutritious prepared meals?
The facts
The implications
Figure 15: John West Steam Pot, UK, 2014

Trend Applications

Factory Fear
Transumers
Many Mes