Recently published research from ERC, "World Cigarettes Indonesia", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 09/15/2014 --World Cigarettes Indonesia focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Indonesia, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings
Indonesia is the fifth largest market for cigarettes in the world with a market of over 308 billion pieces in 2013. However, kreteks dominate with white cigarettes accounting for only 6.8% of overall volumes, equivalent to 21 billion pieces and 84 pieces per head.

Despite the enormous potential of this market, white cigarettes continue to fail to take a larger share of the market with any transfer from kreteks to white cigarettes mainly restricted to urban areas and to the longer term. The combined market is expected to grow by 31% in the year to 2022, equivalent to 20% growth in per capita terms.

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Companies Mentioned in this Report: PT Hanjaya Mandala Sampoerna Tbk (Sampoerna), PT Perusahaan Rokok Tjap Gudang Garam (Gudang Garam), PT Djarum, PT Bentoel Internasional Investama Tbk (BAT)

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