Recently published research from ERC, "World Cigarettes Dominican Republic", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 09/17/2014 --World Cigarettes Dominican Republic focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Dominican Republic, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings:

The cigarette market in the Dominican Republic is characterised by long term decline - it has contracted by 40% since 1990 - this mainly in response to tax-led price rises. The drop in per capita terms is even more marked at approaching 60% to 286 pieces per head in 2012. In retail sales terms the market has grown by 169% between 1993 and 2011 to Peso 3,196 billion.

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Market leader PMI fields the most popular brand by far in Nacional, with approaching a third of the market. BAT has only been able to establish a minor foothold although the company claims that sales are increasing. The company markets Kent, Lucky Strike, Newport and Viceroy in this market.

Companies Mentioned in this Report: Philip Morris Dominicana SA, La Tabacalera C por A (formerly Compania Anonima Tabacalera)

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