New Consumer Goods market report from Euromonitor International: "Wipes in Germany"

Boston, MA -- (SBWire) -- 09/18/2014 --Over the last three years of the review period, the wipes category saw continuous growth in current value terms. Despite growing debate and awareness of environmental issues, usually resulting in more ecological solutions leading to a reduction in waste, most categories within wipes, especially personal wipes, witnessed an ongoing increase in sales. This trend can be explained by constantly increasing levels of stress and rising demand for quick and easy solutions when it comes to daily cleaning chores. Wipes, especially impregnated wipes or those with specific functionality, shortening the time spent cleaning, fulfil these needs.

Competitive Landscape

Procter & Gamble continued to lead wipes in 2013 with a retail value share of 35%. The company's leading position can be attributed to strong brand recognition and product penetration, especially in home care wipes and baby wipes. Swiffer and Pampers are the leading brands in these categories and continue to drive sales thanks to the company's focus on innovation and consumer trust.

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Industry Prospects

Over the forecast period wipes is set to post a value CAGR decline of 1% at constant 2013 prices, with sales standing at EUR410 million in 2018. Due to a lack of innovation, advertising and marketing activities on the one hand and increasing pressure and growing competition on the other, growth opportunities will be limited. Even in the case of increasing volumes, as expected in personal wipes, a likely drop in average unit price will lead to a continuous fall in value sales. Private label is also expected to play an increasing role in the majority of categories, driving prices down and hampering value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Germany market research report includes:

- Analysis of key supply-side and demand trends  
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wipes in Germany?
- What are the major brands in Germany?
- What is the biggest category within household care wipes?
- What are the key new product launches in the wipes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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