San Diego, CA -- (SBWire) -- 09/18/2014 --For businesses, a social media presence needs to move beyond vanity to utilize this “great leveraging tool”. Social media can give smaller local businesses the opportunity to even out the playing field with larger brands by reaching out to their client base. The professionals at Mod Girl Marketing, a boutique online marketing firm, have published five creative ideas brands can use to stand out among the competition.

To really personalize an online presence as well as mine for good, relevant content, brands need to listen first and foremost. There are many tools available to brands who are willing to get down to business and listen to what their customers (and potential customers) are saying.

Another benefit to listening to customers is that it gives brands the opportunity to share fan content. By giving customers an easy way to share your brand, you’re saving yourself some work while giving potential customers what they really want—word of mouth recommendations.

A third technique for brands to maximize social media relevancy is to cross-pollinate their platforms. This means making sure a brand’s Facebook fans know that it is also on Instagram, Twitter, Pinterest, etc. Brands can reuse content from each platform, or use promos built right into the design to get the word out.

Brands can also be creative with hashtags. By creating a special promotion or participatory hashtag, brands can use humor to grab the crowd’s attention. Finally, by using poll, brands can get their fans to engage with their content while getting feedback and free market research.

“Social media is called ‘the great leveraging tool’ for a reason; even smaller brands can seem bigger, reach further, and get more customers if they are being creative and effective with their social media campaigns,” says Mandy McEwen, Founder and President of Mod Girl Marketing.

Mod Girl Marketing helps brands get noticed on all their social media platforms. For help getting started or gaining momentum, contact the experts at Mod Girl®.

To read the full article “5 Creative Social Media Ideas”, visit: http://www.modgirlmarketing.com/brand-building-5-creative-social-media-ideas/

About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com

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