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Albany, NY -- (SBWire) -- 09/19/2014 --Ironically, given that it might be expected to be more difficult to find local/regional news for free than it would be to find national news for free, there appears to be more resistance among consumers to paying for local/regional online content than for national content.

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Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Figure 1: Trends in the annual circulation of print regional newspapers, 2009-19
Figure 2: Trends in the number of daily unique browsers of regional newspaper digital networks, 2009-19
Market factors
Figure 3: Digital device household ownership levels, April 2013 and 2014
Companies, brands and innovation
Figure 4: Top ten regional newspaper groups, ranked by weekly print circulation, January 2014
Figure 5: Leading regional press online networks, daily unique browsers, 2009-13
The consumer
Local and regional newspaper readership
Figure 6: Local and regional newspaper readership, December 2013
Types of local and regional newspapers read
Figure 7: Types of local and regional newspapers read, December 2013
Attitudes towards pricing
Figure 8: Attitudes towards pricing of weekly local or regional newspapers, December 2013
Attitudes towards local/regional newspapers
Figure 9: Attitudes towards local/regional newspapers, December 2013
What we think

Issues in the Market

Can a strategy of raising print cover prices provide breathing space for publishers to develop stronger digital revenue streams?
The facts
The implications
Can regional newspaper publishers persuade consumers to pay to access their content online?
The facts
The implications
How can regional newspaper titles increase engagement with the communities they serve?
The facts
The implications

Trend Application

Trend: Life Hacking
Trend: Moral Brands
Trend: Collective Intelligence

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Market Drivers

Key points
Broadband penetration increases importance of digital platforms
Figure 10: Trends in broadband penetration, 2008-13
Older audiences becoming more tech savvy presents opportunity
Figure 11: Digital device household ownership levels, April 2013 and 2014
Jury still out over cover price increases
Figure 12: UK cover price for leading regional dailies, December 2013
Monetising digital products
Is the BBC hurting regional news?

Who’s Innovating?

Key points
Local coffee shop newspaper
Advancing digital platforms
The virtual office
User generated material
Just the good news
Online first

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