The fats and oils market is projected to reach $230 billion by 2019. In 2013, the Asia-Pacific market dominated the consumption of fats and oils, followed by Europe.

Dallas, TX -- (SBWire) -- 09/22/2014 --The report, “Fats and Oils Market by Type [Vegetable Oils (Palm, Soybean, Sunflower, Rapeseed, Olive), Animal Fats (Lard, Tallow, Butter)], Application (Bakery, Confectionery, Salad Dressing, Snacks & Savory, Spreads) & Geography - Global Trends & Forecast to 2019” defines and segments the fats and oils market on the basis of various types, applications, and regions with analyses and projections of the market size of each of these segments in terms of value and volume. It also identifies the driving and restraining factors for the fats and oils market with analyses of the trends, opportunities, burning issues, and winning imperatives.

Browse more than 180 market data tables with 42 figures spread through 349 pages and in-depth TOC on "Fats and Oils Market - Global Trends & Forecast to 2019"

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The fats and oils market is driven by the various consumption habits of the consumers, marketing strategies of the companies, increase in demand for high-quality oils, consumer awareness, and awareness in the developing economies. The key market players adopted collaborations, agreements, joint ventures, and expansions as their preferred strategies to sustain the competition in the market. The different technologies used to manufacture fats and oils, and an introduction of a wide range of non-genetically modified fat and oil products have further driven the market.

The market for fats and oils is projected to reach $230 billion by 2019, with the changing eating habits and rising economic growth in emerging markets. In 2013, the Asia-Pacific market was the largest market for fats and oils. The Chinese market for fats and oils dominated the Asia-Pacific market in 2013.

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The fats and oils market is fragmented, with the leading companies driving the market growth by using agreements, collaborations, expansions, and acquisitions as strategies. The report further provides analyses on the prominent players and strategies used by them to maintain their market position. Key players such as Cargill, Inc. (U.S.), Archer Daniels Midland Company (U.S.), Unilever PLC (U.K.), and Bunge Limited (U.S.) have been profiled in the report.

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