Recently published research from Euromonitor International, "Dog Food in Chile", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/02/2014 --Dog food volume and value sales growth in 2013 was in-line with that of the previous year and the respective CAGRs for the review period. The positive development of the entire area was underpinned by favourable economic conditions and the continued growth of Chile's pet dog population.

Competitive Landscape

Nutripro maintained its strong lead in dog food in 2013, recording an overall value share of 31% thanks to the combined strength of its widely distributed and competitively priced Master Dog, Cachupin and Guau Forte brands. The company was the clear leader in dry dog food, finishing first in both the economy and mid-priced segments as well as in dog treats and mixers and claimed second place in wet dog food. New launches and improvements in the distribution and promotion of established brands also supported a more modest increase in the overall value share held by Nutripro. In particular, the company's Master Dog brand benefited from heavy investment in TV and internet advertising.

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Industry Prospects

While the growth of Chile's pet dog population is projected to slow gradually over the forecast period, total dog food volume sales growth is expected to be slightly stronger than during the review period. Volume growth for the entire area will improve as rising disposable incomes, the pet humanisation trend and better education regarding canine health and nutrition will result in more Chileans starting to buy prepared food instead of feeding their dogs leftovers and table scraps. In addition, rising demand for dog treats and possibly dog mixers will also boost total volume sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Chile market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dog Food in Chile?
- What are the major brands in Chile?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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