Recently published research from Euromonitor International, "Oral Care in Ireland", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/03/2014 --Oral care sales in Ireland grew by a further 3% in 2013 with sales reaching ?100 million. Sales continued to increase at a level pace year on year. The majority of categories experienced some moderate growth in the last year. However, there is still a tendency for brand owners to discount within certain categories, such as toothpastes and mouthwashes. Products such as these have a long shelf life and consumers can buy them in bulk and stockpile them.

Competitive Landscape:

Colgate-Palmolive Ireland Ltd continued to lead oral care sales in 2013 accounting for 27% of sales. The company is strong within several categories but remains the leader of toothpaste, where it held a 41% value share in 2013. Toothpaste sales have performed well due to new product formulations in recent years, such as Colgate Max Whitening and Colgate Sensitive Pro-Relief toothpastes. The latter is doing particularly well due to recommendations from dentists.

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Industry Prospects:

Oral care is expected to see a CAGR of 1% over the forecast period with sales reaching ?105 million by 2018. Growth will continue as consumers see good oral care as an essential aspect in their daily lives. However, unit prices are likely to decline as some categories, such as toothpastes, enter maturity, and discounting is likely to remain a factor in the industry.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Ireland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Ireland?
- What are the major brands in Ireland?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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