Recently published research from Euromonitor International, "Cough, Cold and Allergy (Hay Fever) Remedies in Germany", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/03/2014 --Cough, cold and allergy (hay fever) remedies received a boost in Germany in 2013 from the significantly high number of people suffering from coughs, colds and flu symptoms during a remarkably long winter. The cold, cough and flu wave in Germany persisted for nearly 12 weeks, resulting in significantly stronger demand for OTC cold and cough products than over the review period. Additionally, new product development from major players such as Boehringer Ingelheim was another key driver of value growth towards the end of 2013. Reflecting those developments, cough, cold and allergy (hay fever) remedies grew by 3% in current value terms to reach sales of 1.5 billion.

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Competitive Landscape

MCM Klosterfrau Vertriebsgesellschaft led sales of cough, cold and allergy (hay fever) remedies in 2013, recording a value share of 13%. The company?s strong presence in cough, cold and allergy (hay fever) remedies can be attributed to brands such as Ricola, Nasic, Neo-Angin, Bronchicum and Broncholind, among others. These brands are well-recognised in Germany and trusted by most consumers to provide symptom relief.

Industry Prospects

Over the forecast period cough, cold and allergy (hay fever) remedies is set to post a sluggish performance. Amidst the declining and ageing population, the number of urban households is set to grow by 1% over 2013-2018. This urbanisation is expected to support the spread of influenza and colds through public areas, which will result in relatively stable demand for cough, cold and allergy (hay fever) remedies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Germany market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Germany?
- What are the major brands in Germany?
- What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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