New Consumer Goods market report from Euromonitor International: "Nappies/Diapers/Pants in Singapore"

Boston, MA -- (SBWire) -- 10/03/2014 --Value sales of nappies/diapers/pants increased by 2% in current terms in 2013 to reach S$60 million, which was slightly-lower growth than the review period average. The Year of the Dragon occurred in 2012, when the number of newborn babies increased faster than any other year, as it is perceived as a good year to have a baby according to Chinese zodiac signs. Hence, slightly-slower current value growth was recorded in 2013 on the rebound from increased demand in 2012.

Competitive Landscape

Unicharm Corp led sales of nappies/diapers/pants in 2013, recorded a retail value share of 28%. The company also recorded the highest current value growth in 2013. This is mainly due to the strong brand presence of Mamy Poko, which is offered within both nappies and disposable pants. The company continually increased its value share over the decade up to the end of the review period, which has risen from 7% in 2004 to 28% in 2013. The company carried out aggressive marketing campaigns through the media, magazines, sample offerings and price promotions etc. Mamy Poko is also perceived as good quality and reasonably priced, and is widely available across the major retail channels including health and beauty specialist retailers, supermarkets and hypermarkets.

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Industry Prospects

Over the forecast period, value sales of nappies/diapers/pants are expected to grow at a constant CAGR of 1%, reaching S$62 million in 2018, better than the review period. Population aged 0-36 months is expected to grow over the forecast period and with parents who are more willing to splurge on their children, demand for nappies/diapers/pants will grow over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Singapore market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Nappies/Diapers/Pants in Singapore?
- What are the major brands in Singapore?
- How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
- Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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