New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 10/03/2014 --Toilet care registered current value growth in 2013 to reach sales of RM41 million, of which RM30 million came from toilet liquids, RM8 million from in-cistern devices and RM3 million came from rim liquids.

Competitive Landscape:

SC Johnson & Son (M) Sdn retained the lead in 2013 with sales of RM15 million and a value share of 37%. This was followed by Reckitt Benckiser (M) Sdn at RM13 million and a value share of 30%. This was because although Reckitt Benckiser (M) Sdn?s Harpic was the brand leader in toilet care in 2013, SC Johnson & Son (M) Sdn owned Mr Muscle, Duck and Kiwi Kleen, which were ranked second, third and fourth respectively. Hence, the combined sales of these three brands enabled SC Johnson & Son (M) Sdn to retain its position as the leading player in 2013.

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Industry Prospects:

Sales of toilet care are expected to grow at a CAGR of 2% at constant 2013 prices over the forecast period. In-cistern devices is expected to perform the best, with sales set to increase at a CAGR of 4% at constant 2013 prices. This is because consumers are expected to place more importance on appearance and convenience, as they seek to create a more-appealing look for toilets without bulky devices being visible. The capacity to provide cleansing and freshening at every flush greatly reduces the need to manually wash toilets.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Malaysia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Toilet Care in Malaysia?
- What are the major brands in Malaysia?
- What are the future prospects for the toilet care products?
- What are the key new product launches in the toilet care products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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