New Consumer Goods market report from Euromonitor International: "Cat Food in Belgium"

Boston, MA -- (SBWire) -- 10/06/2014 --Belgiums pet cat population continued to grow during 2013, in contrast with the decline recorded in the country?s pet dog population. This positive trend in the cat ownership subsisted over the entire review period and was the result of one major influence. Cats are simply easier to keep than dogs, especially for those living in urban households, the majority of whom live in flats and apartments with either no outdoor space or a very limited access to outdoor space. The ongoing rise in the number of cats being kept as pets in Belgium is expected to continue building during 2014. As a result, volume sales of cat food are also expected to increase marginally during 2014, while current value sales are expected to increase by 3%.

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Competitive Landscape

Two major international players dominated cat food in Belgium during 2013: Mars Belgium and Nestl? Purina PetCare. Mars led the category at the end of the review period with a 30% value share, with Nestl? Purina in second position with a 23% value share. Mars? strength lies in the vast resources of its global parent company and the popularity of its pet food brands, notably Whiskas, the leading brand in cat food in Belgium.

Industry Prospects

Cat food is expected to continue recorded steady positive growth over the forecast period as the size of Belgium?s pet cat population is expected to increase further and the pet humanisation trend is set to drive growing demand, especially in premium dry cat food and cat treats.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Belgium market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in Belgium?
- What are the major brands in Belgium?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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