Recently published research from Euromonitor International, "Juice in South Korea", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/06/2014 --Despite the overall slower growth in 2013 and the negative growth of 100% juice in retail value terms, premium versions of not from concentrate 100% juice products were introduced to the category during the year. At the end of the review period, there was no sizable market for this category as the majority of local 100% juice products are made from imported concentrates. Florida's Natural brand was launched by Maeil Dairies in July 2013. The brand consists of two flavours of orange and grapefruit and emphasises that it is purely squeezed from the respective fruits without even a drop of water added. The products were sought out by early adopters with a particular interest in diet and beauty. Not from concentrate 100% juice is rarely sold in retail channels and Maeil pioneered the premium not from concentrate 100% juice category. This grapefruit juice was also popular among females who follow the Denmark Diet as it can conveniently replace fresh grapefruit. In 2013, Pulmuone also added a new not from concentrate 100% juice variation of Fruit Ade Grapefruit to its line of I'm Real juice series. I'm Real is a premium brand with variations of smoothies, yoghurt and juice drinks (up to 24% juice).

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Competitive Landscape

Lotte Chilsung Beverage remained the leading player in juice with an off-trade value share of 30% in 2013. The company?s performance was due to the strong brand power of Del Monte and its other products in the local market. The brand was introduced in South Korea in 1982 and was available in a variety of fruit flavours and formats in 2013 to satisfy a large consumer base.

Industry Prospects

Juice is expected to become further polarised around price levels over the forecast period. The high-end brands will aim for premium prices with differentiated values, such as not from concentrate 100% juice and superfruit juice, which began to test the market in 2013. Organic juice and functionally fortified juice are also likely to appear in order to compete with the other functional beverage categories. More affluent consumers tend to purchase these high-end products for their family's wellbeing and are less sensitive to prices when they purchase juice products for their young children.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in South Korea market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fruit/Vegetable Juice in South Korea?
- What are the major brands in South Korea?
- What are the flavour trends in fruit juice and vegetable juice?
- What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
- What is the key on-trade distribution for fruit juice and vegetable juice in South Korea?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 100% Juice, Cereal/Pulse-based Drinks, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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