Recently published research from Euromonitor International, "Fast Food in Mexico", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/06/2014 --Mexican consumers are increasingly interested in Asian and Middle Eastern food and are showing growing interest in a wide range of cuisines including Japanese, Chinese and Lebanese cuisine. Players thus focused on launching fast food menus with dishes from these cuisines that are not unknown to Mexican consumers but that are rarely found in fast food. For example, Del?bano (named after a mix of the Spanish word for Lebanon and the word "deli") was launched at the end of the review period. This brand offers traditional Middle Eastern cuisine but with all the benefits of fast food such as like convenience, speed of serving and affordable prices, while also benefiting from its ?healthy, fresh and gourmet? slogan. Sukiya Gyudon (Zensho Co. Ltd) also entered towards the end of the review period. This chain benefits from offering gyudon dishes, which are rarely offered in Mexican consumer foodservice, while also benefiting from the established popularity of Japanese cuisine among Mexicans. This chain is also expected to attract many consumers who were previously reluctant to try Japanese cuisine due to a reluctance to eat raw fish or sushi. With widening options, Mexican consumers are increasingly attracted to Middle Eastern and Asian fast food, particularly as fast food has become mainstream in the country's culture.

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Competitive Landscape

In 2013 the leading company in both outlet and value terms was FEMSA, with its convenience store fast food chain OXXO accounting for 11% overall value share and 22% chained value share. OXXO?s convenience store expansion continued in 2013, with the chain expanding outlet volume by 643 outlets from 2012 to reach more than 11,200 outlets across the country.

Industry Prospects

Fast food is expected to continue growing, offering both established types of successful fast food such as bakery products fast food and Asian fast food and innovations from already popular categories as seen in 2012 and 2013. These offers give consumers new options and fulfil their desire to try new food types, such as the products offered by Del?bano and Sukiya Gyudon.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Mexico market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fast Food in Mexico?
- What are the major brands in Mexico?
- Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
- Do Fast Casual restaurants have a presence in Mexico?
- What are fast food chains doing to attract consumers during non-traditional day-parts?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chained Fast Food, Fast Food by Casual vs Non-Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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