Fast Market Research recommends "Transportation in Taiwan" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 10/06/2014 --With the wider presence of low cost carriers, air ticket prices became much more affordable for Taiwanese consumers, particularly younger travellers looking at short haul destinations. The economic slowdown weakened consumer confidence, making budget airlines more enticing to price dependent consumers. The dynamic growth of low cost carriers pressured schedule and other non-budget airlines to offer attractive promotional rates in order to boost sales. At the same time, more Taiwanese consumers are travelling abroad as they look for a break from hectic lifestyles. More affordable air ticket prices and lifestyle changes saw outbound travel boost air transportation sales in 2013.

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Industry Prospects

Value sales at constant 2013 prices are estimated to register a 3% CAGR over the forecast period. Travel will remain a frequent lifestyle habit for Taiwanese consumers. Outbound tourism will boost sales in air transportation, though low cost carriers will create price competition, driving down average prices. Air operators must find ways to provide added-value products and services that justify to consumers the paying of higher prices, in order to maintain healthy margins. For example, more research should be carried out to find out the level of demand for in-flight entertainment such as Wi-Fi, while collaboration with food and beverage brands could lead to more exciting food menus on flights.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Transportation industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Transportation industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Transportation in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Transportation in Taiwan?
- What are the major brands in Taiwan?
- Is there a move from schedule to low cost carriers?
- Is there a shift away from air to rail?
- How well is capacity aligned with utilisation?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Transportation by Category, Transportation by Channel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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