New Food research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 10/06/2014 --The companies operating in 100% home delivery/takeaway in Egypt are generally benefitting from the categorys rising popularity. Demand for 100% home delivery/takeaway is rising due to its wider visibility of the category, which in turn is due to persuasive advertising campaigns and the increasing importance of convenience for Egyptian workers due to major traffic problems in Egyptian cities and ongoing civil unrest. These issues have encouraged consumers to order food in rather than eat out in recent years.

Competitive Landscape:

Mena for Touristic Project?s Domino?s Pizza remained the leading brand in 100% home delivery/takeaway in 2013 with total value sales of EGP16.5 million. The Domino?s brand enjoys a virtual monopoly over pizza 100% home delivery/takeaway in Egypt. The company?s commercial strategy is based on the highly competitive prices it charges, allied with its heavy use of online promotions, especially through social media platforms such as Facebook. Domino?s Facebook page is regularly updated with promotions and new product launches and can be easily accessed by the brand?s many Egyptian followers.

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Industry Prospects:

100% home delivery/takeaway in Egypt is expected to continue growing over the course of the forecast period as increasing numbers of middle-income and high-income consumers are expected to move out of central Cairo to newly built satellite suburbs, a trend which is likely to result in many more people needing to rely on the convenience of ordering food in. However, this growth is also likely to be inhibited by the fact that almost all fast food outlets and full-service restaurants in Egypt offer full home delivery services as well as dine-in facilities. The number of 100% home delivery/takeaway outlets in Egypt is expected to increase at a CAGR of 4% over the forecast period, while value sales are expected to increase at a CAGR of 5% in constant 2013 terms. Pizza 100% home delivery/takeaway and other 100% home delivery/takeaway are expected to record similar performances during the forecast period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Egypt market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of 100% Home Delivery/Takeaway in Egypt?
- What are the major brands in Egypt?
- What is the most popular cuisine type in home delivery/takeaway in Egypt?
- How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
- What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chained 100% Home Delivery/Takeaway, Independent 100% Home Delivery/Takeaway, Other 100% Home Delivery/Takeaway, Pizza 100% Home Delivery/Takeaway.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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