Recently published research from Euromonitor International, "Wound Care in Morocco", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/07/2014 --Wound care is hindered by maturity, with consumers typically purchasing these products only when needed or as replacement purchases. However, growth was supported by rising economic confidence at the end of the review period, with this encouraging consumers to trade up within wound care and buy more specialised products. Growth was also supported by chemists/pharmacies stocking a wider range of products, including waterproof products and diabetic ulcer wound care.

Competitive Landscape

Despite a wide variety of wound care brands and products being available in Tunisia, wound care continues to be dominated by just two significant companies. Adhe-Els alone accounted for 67% value share, thanks to representing Beiersdorf's international brand Hansaplast in Tunisia. This company's strong share is partly due to its higher prices, as a result of Hansaplast being imported into the country. However, this higher price positioning and imported production also results in mid- to high-income consumers viewing the brand as offering high quality. Hansaplast also benefits from offering a wide and expanding range of products in the country.

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Industry Prospects

Wound care is expected to benefit from rising disposable income levels and an expanding range of products and brands being made available in chemists/pharmacies in the forecast period. Consumers will thus be more likely to opt for specialised products and to keep a range of different wound care products in stock. Thanks to these trends, wound care is expected to see a stronger 3% value CAGR at constant 2013 prices in the forecast period, up from 2% CAGR in the review period. Forecast period growth rates have been revised upwards in comparison to the previous edition of this report, which anticipated 1% CAGR. This upwards revision is due to Tunisia seeing a strong economic performance towards the end of the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Tunisia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wound Treatments in Tunisia?
- What are the major brands in Tunisia?
- What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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