New Consumer Goods market report from Euromonitor International: "Dog Food in Belgium"

Boston, MA -- (SBWire) -- 10/08/2014 --Belgiums dog population decreased over the course of 2013, the continuation of a trend which was in evidence in the country over the entire review period. This phenomenon is related mainly to the fact that Belgian consumers are slowly shifting towards cat ownership. Cats are generally less expensive to own and can live more easily in urban areas. In fact, urbanisation is an important factor in this shift away from dogs towards cats as increasing numbers of Belgian households are located in the countrys major cities and their suburbs. More specifically, these urban households often have less living space and often have no outside space such as a garden or terrace at all. Under these conditions, keeping a dog becomes much more difficult than keeping a cat.

Competitive Landscape

During 2013, Mars Belgium NV maintained its leadership over dog food. Mars has a strong presence in grocery retailers outlets and solid brand recognition. However, towards the end of the review period, the companys performance was negatively affected by the ongoing decline in Belgiums pet dog population, which caused a decline in volume sales across the board. Mid-priced dry dog food brands such as Pedigree were able to offset these volume declines by charging higher unit prices. As a result of the increased competition in several dog food categories, especially dog treats, Mars value share in dog food remained static over the course of 2013.

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Industry Prospects

Belgiums dog population is expected to decline further over the course of the forecast period. Such a decline is likely to entail further decreases in volume sales of dog food. Value growth is set to remain positive in constant 2014 terms, however, thanks to the positive performance which is expected in premium dog food as the trend towards premium and super-premium brands which was evident throughout the review period is set to continue building during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Belgium market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dog Food in Belgium?
- What are the major brands in Belgium?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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