Recently published research from Euromonitor International, "Calming and Sleeping in Italy", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/08/2014 --Calming and sleeping products in 2013 continued to benefit from Italians? increasing stress levels as a result of the ongoing economic crisis in the country. The uncertain political situation and prospects of a very slow recovery remained a major worry. This trend, together with increasingly hectic lifestyles, saw more people suffer from sleep problems. As Italians are becoming more and more used to preventative natural remedies, calming and sleeping products were the most popular solution.

Competitive Landscape

Aboca SpA led calming and sleeping in 2013 with a value share of 24% thanks to its Sedivitax brand. Aboca is also one of the most popular companies in vitamins and dietary supplements and benefits from being one of the first naturally-positioned manufacturers in the mainstream Italian market. The Sedivitax brand offers different formats, such as drops, capsules and herbal teas. Ranked second was Solvay Pharma thanks to its Valeriana Dispert brand which held a 20% value share. All other brands held much lower shares of less than 7%.

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Industry Prospects

OTC calming and sleeping is expected to continue to grow over the forecast period, although at a slightly slower rate than that seen over the review period. Sales will benefit from the increasingly hectic lifestyles of Italians as well as from more people suffering from insomnia and sleeping problems due to worries related to the ongoing economic crisis and the increasing ease of access thanks to the increasing importance of pharmacy corners in hypermarkets and supermarkets in Italy.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Italy?
- What are the major brands in Italy?
- What is the market size of Calming and Sleeping in Italy?
- What are the major brands in Italy?
- Do herbal/traditional brands like Passiflora or Dormiplant available?
- Do consumers in Italy use calming or sleeping products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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