New Healthcare market report from Euromonitor International: "Cough, Cold and Allergy (Hay Fever) Remedies in Morocco"

Boston, MA -- (SBWire) -- 10/08/2014 --Combination products continued to increase in popularity during 2013 as such products are perceived as being more appropriate and economical due to their multi-functionality. Rhumix by Laboratories Galenica SA, designed to ease the symptoms of both colds and coughs, was introduced in the middle of the review period. This brand continued to perform healthily during 2013.

Competitive Landscape

Laboratoires Galenica SA sustained its control of cough, cold, and allergy (hay fever) remedies in 2013 with a 13% value share. The dominance of the company is due to its strong presence in three key categories: Antihistamines/allergy remedies, cough remedies and combination products. The company?s star brand Rhumix in combination products - cough, cold and allergy (hay fever) remedies launched in 2010 saw a notable success due to its reasonable price and it?s proven positive results in treating flu symptoms, colds, fevers, allergy and nasal congestion.

View Full Report Details and Table of Contents

Industry Prospects

Cough, cold and allergy remedies is predicted to see a value CAGR of 3% at constant 2013 prices over the forecast period; almost equal to its equivalent in the review period. Cough, cold and allergy remedies were already among the most popular consumer health products in Morocco by the end of the review period and enjoy a reasonably high penetration rate. However, as coughs and colds will remain common ailments throughout the country, there is still scope for further growth, especially with regard to combination products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Morocco?
- What are the major brands in Morocco?
- What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156

Browse all Healthcare research reports at Fast Market Research

You may also be interested in these related reports:

- Cough, Cold and Allergy (Hay Fever) Remedies in Romania
- Cough, Cold and Allergy (Hay Fever) Remedies in Japan
- Cough, Cold and Allergy (Hay Fever) Remedies in Germany
- Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
- Cough, Cold and Allergy (Hay Fever) Remedies in South Korea
- Cough, Cold and Allergy (Hay Fever) Remedies in Portugal
- Cough, Cold and Allergy (Hay Fever) Remedies in Finland
- Cough, Cold and Allergy (Hay Fever) Remedies in Ireland
- Cough, Cold and Allergy (Hay Fever) Remedies in France
- Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria