Recently published research from Euromonitor International, "Sanitary Protection in Singapore", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/08/2014 --Sanitary protection registered 3% current value growth in 2013 to reach S$44million. Current value growth in 2013 was a slight improvement on the review period average, which was attributable to the better performance of ultra-thin towels and pantyliners, where manufacturers were active in product development and introduced value-added goods.

Competitive Landscape

Kao (S) maintained its leading position in sanitary protection in 2013, recording a retail value share of 27%. The company?s strong performance is attributable to the popular brand of Laurier, which led both standard towels and ultra-thin towels in 2013. Due to constant product development within towels, the company continued to increase its value share of the category over the review period. The company also recorded the highest value sales growth within towels in 2013.

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Industry Prospects

Value sales of sanitary protection are expected to grow at a constant CAGR of 1% over the forecast period. Since the category is approaching maturity, price competition is expected to be intense. Many manufacturers are offering price promotions such as buy-one-get-one-free within retail channels, and this is likely to continue over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Singapore market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sanitary Protection in Singapore?
- What are the major brands in Singapore?
- What are the key new product launches in the sanitary protection market?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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