thundR - A Personalized Daily Deal App Is Seeking $10,000 in Crowdfunding via Kickstarter
Seattle, WA -- (SBWire) -- 09/30/2014 --thundR is an app that will send personalized screaming deal a day to smart phones every day. So just what does “personalized” mean? A 20- year-old guy in college student isn’t going to be interested in seeing an offer of interest to a 50-year-old woman. The college student would much rather get a deal on an Angry Birds upgrade instead of a special offer for a new treatment to alleviate the symptoms of menopause. By the same token, a middle-aged woman wouldn’t be too interested in a special offer for customized car rims but would love to get a limited-time offer for a spa treatment package.
With Internet advertising, advertisers have become accustomed to reaching the most targeted markets possible, thundR app is taking relevant advertising to a new level. Side-stepping the overused method of email advertising that consumers are tired of to the point of uselessness, thundR extends the power of existing app-based advertising by sending smart phone users the kinds of ads they want to see for offers they’re likely find interesting. But instead of flooding users with different kinds of ads all day every day, thundR sends just one personalized screaming deal a day and consumers can buy right there on the go using the app.
This quality over quantity approach makes each daily offer more valuable thus commanding more attention as opposed to the existing app advertising model where ads are churned out all day long to the point the user just tunes them out.
The thundR marketing model leverages three fundamental truths:
- Scarcity of product creates real buzz on a daily basis
- Shopping is a daily habit & a fun past time – when done right.
- The call to action—"Buy One!"—couldn't be clearer and the purchase process begins
Merchants will be pleased by lower advertising costs, higher profit margins, an easy-to-use interface and total control over the timing, number, size, frequency and location of offers, geographical targeting of customers and so much more.
Crowdfunding is sought for product development, consumer outreach and onboarding merchants.
This crowdfunding campaign ends on October 9, 2014.
thundR Kickstarter Page - http://kck.st/1u1yEsX
The Official thundR Homepage - http://thundr.mobi
About Shan Sundaram
Shan, founder of thundR worked at Microsoft as a Product Manager for 6 years before departing to start his own consulting firm. A serial entrepreneur, Shan has set his sights on thundR to redefine the mobile commerce experience.
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View this press release online at: http://rwire.com/550154