New Consumer Goods market report from Euromonitor International: "Bath and Shower in Indonesia"

Boston, MA -- (SBWire) -- 10/10/2014 --2013 witnessed several new product launches with specific benefits across bath and shower. They included Lifebuoy Colour Changing Hand Soap ? liquid soap with colour that can change from white to green when the germs have been removed. Other new products launched during 2013 included Dettol Sensitive body wash for sensitive skin and Natur White skin lightening body wash plus deodorant. Meanwhile in talcum powder, there was Johnson?s Baby Active Fresh with a unique formula which can give long-lasting fragrance, even when children are perspiring. This trend helped to invigorate sales of bath and shower in 2013.

Competitive Landscape

The beauty and personal care giant, Unilever Indonesia Tbk PT, remained the undisputed leader in bath and shower with value share of 38% in 2013. Its leadership was attributed to the performance of its two flagship brands, Lifebuoy and Lux, which are both available in bar soap and body wash/shower gel. Both brands, along with Dove ? another brand targeted at middle- to upper-income consumers ? were aggressively promoted through both above-the-line and below-the-line activities. In addition to heavy investment in new variant launches and promotions, Unilever?s brands also have a good reputation in the marketplace and the company has an extensive distribution network to reach consumers in rural areas as well.

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Industry Prospects

Within bath and shower, which is considered saturated, new and creative approaches by manufacturers are crucial to retain customers and develop the consumer base, especially in products with huge potential to grow such as body wash/shower gel. In addition to introducing new packaging that displays an elegant and glamorous look, manufacturers may introduce specific benefits to their bath and shower products, such as spa treatments, antibacterial properties, firming or even anti-ageing properties. Constant product innovation will be required to capture consumers? interest and promote bath and shower growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Indonesia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bath and Shower in Indonesia?
- What are the major brands in Indonesia?
- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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