Fast Market Research recommends "Hair Care in Hong Kong, China" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 10/10/2014 --Hair care accounted for a slightly slower current value growth in 2013 as compared to 2012, due to the already high penetration of basic hair care products such as shampoo. The increased sophistication and image consciousness of consumers also saw them more willing to invest time in taking care of their hair by using separate shampoos and conditioners for a more complete effect instead of relying on 2-in-1 products. The continued current value decline for 2-in-1 products thus further constrained the overall performance of hair care in 2013.

Competitive Landscape

Procter & Gamble HK Ltd rose in value share to reach 19% in 2013, thereby consolidating its lead in hair care. The player's strong portfolio of brands such as Pantene and Vidal Sassoon was key in contributing to its leadership in hair care over the review period. It also invested in heavy marketing campaigns for its brands so as to arouse consumers' interest.

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Industry Prospects

Hair care is projected to record a slower constant value growth in the forecast period versus the review period, in view of the mature demand for basic products such as shampoos. Declining demand for 2-in-1 products in favour of separate shampoo and conditioner to achieve a more complete effect will constrain the overall performance of hair care in the forecast period. Consumers' rising disposable incomes will also boost their willingness to invest in conditioners, particularly hair treatment masks, or salon hair care products so as to keep up their hair condition.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in Hong Kong, China?
What are the major brands in Hong Kong, China?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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