New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 10/10/2014 --In 2013 hair care remained the largest category in value terms within the beauty and personal care market in Belarus. This category is also one of the most developed in terms of product availability, affordability and awareness. Belarusians, both women and men, are paying greater attention to their looks, with a special focus on hair, as healthy looking and well-groomed hair is generally associated with beauty. Hair care products are essential for the majority of Belarusians, with such products being used daily in nearly every Belarusian household.

Competitive Landscape

Henkel led hair care sales in 2013 with a current value share of 18%, followed by L?Oreal Groupe with 14% and The Procter & Gamble Co, with 12%. The leader also increased its share by half a percentage point. The leading company operates in all key hair care categories, as well as has strong and widely recognised brands supporting their sales with substantial advertising campaigns.

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Industry Prospects

Over the forecast period hair care will remain the largest category in beauty and personal care in Belarus, with products considered essential by many consumers. Value growth at a CAGR of 2% (at constant 2013 prices) is expected. Although the category is relatively mature, there is a room for future growth in a number of ?essential? categories, with the development of value-added products, and in the ?non-essential? categories by increasing the consumer base. In general, value growth in hair care will be supported by urban consumers switching to more expensive value-added products. Rural areas in Belarus also have good potential for future growth as the per capita consumption there remains lower than in urban areas. Growth in rural areas will be supported by a widening consumer base.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in Belarus?
What are the major brands in Belarus?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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