New Consumer Goods market report from Euromonitor International: "Air Care in Malaysia"

Boston, MA -- (SBWire) -- 10/10/2014 --Air care registered 7% current value growth in 2013, which was a lower increase than in 2012. Car air fresheners registered the highest value sales in 2013 at RM72 million, followed by electric air fresheners at RM28 million. The lowest value sales in 2013 were recorded by other air care.

Competitive Landscape:

The leading brand in air care in 2013 was SC Johnson & Son (M) Sdn?s Glade with sales of RM32 million. This was followed by Procter & Gamble (M) Sdn?s Ambi Pur/Febreze at RM31 million. In company terms, Procter & Gamble (M) Sdn held the largest value share of 45% within air care in 2013. It can be greatly attributed to its strong brand awareness and enhanced brand loyalty. This was followed by SC Johnson & Son (M) Sdn with a 25% value share. The second place of Procter & Gamble (M) Sdn was achieved through also owning Ambi Pur, which ranked third with sales of RM26 million. Hence, the combination of both brands, with their enhanced brand recognition, secured the strong position of Procter & Gamble (M) Sdn.

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Industry Prospects:

Sales of air care are expected to grow at a CAGR of 4% at constant 2013 prices over the forecast period. Car air fresheners is expected to grow at a CAGR of 6% at constant 2013 prices, electric air fresheners at 3%, gel air fresheners at 2%, spray/aerosol air fresheners at 3% and other air care at 2%. Hence, car air fresheners is expected to register the strongest performance within air care. This may be due to an expected increase in car ownership.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Malaysia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Care in Malaysia?
- What are the major brands in Malaysia?
- How do plug-in electric air fresheners perform compared to the battery-operated ones?
- What is the most dynamic air care category?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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