New Healthcare market report from Euromonitor International: "Analgesics in Germany"

Boston, MA -- (SBWire) -- 10/10/2014 --Despite the high level of saturation and maturity in analgesics in Germany, the category achieved current value growth of 1% in 2013. Much of this growth was a result of the self-medication trend, which was heavily driven by large-scale advertising campaigns from the major manufacturers. For example, Boehringer Ingelheim invested heavily in television advertising in order to stimulate demand for its Thomapyrin brand. Acetaminophen, aspirin and caffeine are all active ingredients in Thomapyrin. Acetaminophen and aspirin both posted a current value decline in 2013, suggesting a shift from systemic analgesics towards topical analgesics/anaesthetic. Nonetheless, there were no acetaminophen medicines which were switched back to prescription status in 2013 despite discussions held by Germany?s regulatory authorities in recent years.

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Competitive Landscape:

The two key players in analgesics, Bayer Vital and Novartis Consumer Health, together accounted for a 31% share of value sales in 2013. Bayer Vital held a share of 16%, which can be attributed to its strong position in aspirin. Novartis held a value share of 15%. Much of this was due to the positive development of the company?s Voltaren brand, whose value share grew by more than one percentage point in 2013. Novartis was present with a range of products in analgesics, its two key brands in Germany being Hexal and Voltaren.

Industry Prospects:

Analgesics is set to post a value CAGR decline of 1% at constant 2013 prices over the forecast period, with value sales falling to ?766 million. An overall decline in the population and anticipated stalled development of switches over the forecast period will hamper category growth. According to industry experts, an anticipated delay in switches of Rx-to-OTC products in analgesics will limit growth in Germany. The projected decline in Germany?s population will also likely reduce demand for OTC analgesics over 2013-2018.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Germany market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Analgesics in Germany?
- What are the major brands in Germany?
- Are combination products with acetaminophen still popular?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Systemic Analgesics, Topical Analgesics/Anaesthetic.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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