New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 10/14/2014 --The wipes category grew by 6% in 2013, reaching value sales of Ps101 million. Growth in 2013 was faster than the review period average, primarily due to rising disposable income in the Philippines.

Competitive Landscape

Leveraging on the growth of the baby wipes category, Gentro Philippines Inc led sales in 2013 with a 26% value share and Ps26 million in sales thanks to its baby wipes brand Giggles. The brand is one of the low-priced brands in the category and seen to be handy and easy to use. As parents perceive that alcohol and fragrances may cause skin irritation, being alcohol- and fragrance-free provides an advantage for Giggles.

Industry Prospects

The total wipes category has a projected forecast period constant value CAGR of 3%, a rate primarily driven by baby wipes, which is set to grow by a 3% CAGR, and facial cleansing wipes, which is forecast to grow by more - at a 5% CAGR - within the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Philippines with research from Euromonitor's team of in-country analysts.

View Full Report Details and Table of Contents

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wipes in Philippines?
- What are the major brands in Philippines?
- What is the biggest category within household care wipes?
- What are the key new product launches in the wipes market?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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