New Healthcare market report from Euromonitor International: "Wound Care in Tunisia"

Boston, MA -- (SBWire) -- 10/14/2014 --Yoghurt and sour milk products is highly developed and diversified in terms of variety of product types. There is a wide range of yoghurts with different flavours and properties, such as plain, fruited and flavoured yoghurts, functional yoghurts, spoonable and drinking products. The category benefits from the fact that the pro-health topic has an increasing impact on consumers' decisions. Poles want to eat healthy thus incorporate low in calorie and rich in nutritional value snacks into their daily diet.

Competitive Landscape

Danone Sp zoo leads yoghurt and sour milk drinks with a 29% retail value share in 2013. The company?s advantages are that it is a well-recognised brand, has high expenditure on advertising in the mass media, a wide product portfolio, and broad distribution. Danone's portfolio includes both standard and economy products, thus the producer can reach less affluent consumers as well.

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Industry Prospects

Increasing consumer awareness about healthy nutrition and activity by manufacturers in the form of launching new flavours, suggest a positive outlook for yoghurt and sour milk drinks. There is room for further growth of yoghurt and sour milk drinks as many consumers continue to treat these products primarily as a snack, and not as part of a well-balanced diet. An increasing number of Poles are predicted to show growing concern for increasing immunity by consuming products fortified with probiotics. This will benefit yoghurt and sour milk drinks enriched with probiotics or with their natural content.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Drinks industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Drinks industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Drinks in Poland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Yoghurt and Sour Milk Drinks in Poland?
- What are the major brands in Poland?
- Which variety of yoghurt is performing better ? spoonable or drinking?
- In the wake of recent controversies, what does the future hold for functional probiotic products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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