Recently published research from Euromonitor International, "Hair Care in Indonesia", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/16/2014 --Given that hair care, which is dominated by shampoos, is already considered saturated, manufacturers continued to introduce new products to address specific consumer needs in 2013. With the urbanisation and increasingly busy lifestyle of urban consumers, they have less time to have hair treatment at a beauty salon. Companies therefore introduced professional hair care products to retail during 2013, targeting at the middle- to upper-income consumers. They included TRESemm? and Syoss; both are well-recognised international brands of hair care.

Competitive Landscape

The hair care environment was increasingly consolidated in 2013, dominated by two prominent multinational companies, namely Unilever Indonesia and Procter & Gamble Home Products Indonesia PT. They accounted for a combined value share of 70% in 2013. These companies have wide brand portfolios targeting different consumer groups and they have also invested heavily in new product launches as well as aggressive promotional efforts during the review period.

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Industry Prospects

Within hair care already large manufacturers will have to work harder to come up with innovations in order to boost volume growth over the forecast period. Product innovation is expected to come in the form of new formulations to address specific hair problems, such as anti-ageing shampoos, new packaging designs, and targeting new consumer segments. This is therefore predicted to revitalise the already mature hair care industry in the country over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Indonesia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Hair Care in Indonesia?
- What are the major brands in Indonesia?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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