New Consumer Goods market report from Euromonitor International: "Sportswear in South Korea"

Boston, MA -- (SBWire) -- 10/16/2014 --Sportswear recorded strong growth in 2013 but the growth rate level slowed down compared to the rest of the review period. However, the value growth still stands high amongst apparel and footwear market. The highest growth in sportswear in 2013 was outdoor apparel and footwear. The strong growth of outdoor apparel and footwear was possible due to increasing population that enjoy outdoor activities and also sportswear manufacturers understood the needs of general consumers.

Competitive Landscape

Adidas Korea was the leading player in 2013 with 16% value share. Nike Sports ranked second with 13% value share. With such rural popularity of sportswear, specialist manufacturers showed high growth rates over the review period. Traditionally popular brands such as Fila, Asics, and Reebok experienced sales downturn and leading brands such as Nike and adidas only just managed to hold share. Others share increase was mainly due to an increase in non-branded products, mostly in sports-inspired apparel and footwear. These products are sold through internet retailing and TV homeshopping. In addition, with outdoor and performance rising, more than 10 players entered sportswear in 2012 alone.

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Industry Prospects

Sportswear brands will continue to gain share sharply, supporting sportswear to reach 23% share of total apparel and footwear in terms of value sales in 2018. This is a huge leap, considering that the percentage remained below 13% back in 2008. Sports-inspired apparel is expected to show exceptionally healthy growth during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in South Korea market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sportswear in South Korea?
- What are the major brands in South Korea?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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Browse all Consumer Goods research reports at Fast Market Research

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