New Beverages market report from Euromonitor International: "Cider/Perry in Austria"

Boston, MA -- (SBWire) -- 10/17/2014 --Actual cider has traditionally only been a niche category in Austria compared with the domestically produced traditional Most-type cider. However, since importer Brandzup VertriebsgmbH brought Carlsberg A/S?s international Somersby cider brand to Austria in late 2012, this has changed, and cider/perry overall has turned into a promising growth category.

Competitive Landscape

Entering the category only in late 2012, Brandzup VertriebsgmbH saw the largest share gain in 2013, and led the category with a volume share of 14%. Therefore, other players, both Most manufacturers such as Leitner GmbH and Mostland regGenmbH, and importers of international cider brands such as Brau-Union ?sterreich AG and Kolarik & Leeb GmbH, registered losses.

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Industry Prospects

Over the forecast period Most is expected to register a volume decline, but at the same time a significant increase in average unit price as high quality premium brands will increasingly replace economy products. At the same time, the rising popularity of actual cider is expected to result in positive volume growth in overall cider/perry, and also promote value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Austria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cider/Perry in Austria?
- What are the major brands in Austria?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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