New Beverages market report from Euromonitor International: "Wine in Italy"

Boston, MA -- (SBWire) -- 10/20/2014 --In 2013, wine continued to register strong growth, rising by 13% in total volume terms. Increases in consumers? disposable incomes positively impacted sales of wine in 2013. European standards of alcohol consumption are developing in Kazakhstan. The consumption of wine, rather than spirits, is becoming the norm, especially on hot days. Demand for healthier alcoholic drinks (consumption of dry wine is increasing at a higher pace than sweet wine) is also developing in line with the trend towards wellness. As a result, the number of consumers of wine increased, with new customer groups beginning to purchase these products. An increase in the frequency of purchases was also noted, with all of these developments boosted by improving living standards in Kazakhstan.

Competitive Landscape

Bacchus is the long term leader of wine sales in Kazakhstan. Making wine since 1948, it holds a product portfolio (present in most alcohol categories) of 72 brands, catering to local consumer tastes at the lowest prices. Its leadership is also due to the brand Sovetskoye Shampanskoye, which holds the highest share in Kazakhstan in the category of sparkling wine. Efficiency (uses juice of the first pressing for the production of sparkling wines, the next pressing for the production of dry wines and the last pressing for blending brandy, which are all held in its portfolio) and technology have not been the only advantages for the company. Its other asset has been its location ? the Almaty region ? closest to the biggest wine market in Kazakhstan of Almaty city. Furthermore, the company has its own specialist stores that sell its wine products.

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Industry Prospects

The share of spirits dropped within alcoholic drinks in Kazakhstan during the review period, and this trend is expected to continue. The share of lower alcohol strength drinks, including wine, will continue to increase as a result of the growing interest from global and local producers in this product area. The wine production industry is set to be under the personal control of the Prime Minister of Kazakhstan and is expected to receive increased subsidies and financing from the government. Consequently, rising domestic production will also aid wine sales. Moreover, due to strong competition within the industry, the quality of local products is expected to improve. These will be the main factors driving wine sales over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Kazakhstan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wine in Kazakhstan?
- What are the major brands in Kazakhstan?
- How do sales of new world wine perform in comparisons to old world wine?
- Which countries are the main wine exporters and importers?
- Is wine mainly consumed in on- or off-trade channels?
- Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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