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Boston, MA -- (SBWire) -- 10/21/2014 --There is a growing patronage of wine in Nigeria compared to the growth experienced in other alcoholic drinks categories. The taste and preference of Nigerians, both male and female, is beginning to adapt and adopt wine as a favoured drink, especially at public functions and indoor celebrations. The options of availability in alcoholic and non/low alcohol form has made wine an alternative to beer. The social status it also confers on drinkers, who consider it to have more status than drinks such as beer and gin, has also made it popular. Furthermore, the ready presence of these drinks in modern retail channels such as hypermarkets and supermarkets, and in independent small grocers, has also contributed to growth. Furthermore, wine is increasingly preferred as a gift during special occasions/celebrations and also during festivities like the yuletide season when growth is known to rise steeply compared to other times during the year.

Competitive Landscape

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Ekulo Group of Companies Ltd led 2013 sales with a share in value that can be estimated at over 30%. The company is the leading importer of wine in Nigeria and holds the franchise for leading brands in Nigeria like Baron de Valls, Carlo Rossi, Hardy?s, E & J Gallo, Mo?t et Chandon, Dom Perignon, and Van Loveren. The company?s brands also performed best during the year, due to increased visibility and distribution, particularly of the Baron de Valls brand, the leading brand by volume, which began an advertising campaign in 2013.

Industry Prospects

The popularity of wine among consumers of alcohol is expected to continue rising well. It is anticipated that it will see a 12% CAGR in volume terms over the forecast period. As the number of women that drink wine increases and income also increases, growth will continue to be good. The potential in the Nigerian market, given the population growth, is also expected to be explored by international labels that will possibly create awareness about wine through direct advertising and marketing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Nigeria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wine in Nigeria?
- What are the major brands in Nigeria?
- How do sales of new world wine perform in comparisons to old world wine?
- Which countries are the main wine exporters and importers?
- Is wine mainly consumed in on- or off-trade channels?
- Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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